Marketing Your Website
Don't be fooled by site promotion services that guarantee you immediate dominance in the search engines or hoards of traffic flocking to your site -- successful website marketing requires a thorough, careful approach that insures your site will reach its target audience and generate the hits you want. As a part of our Publicity & Maintenance step in the process, we help you cover all the angles.
Keywords & Description Meta Tags
First, we will aid you in the creation of meta tags. Meta tags are website elements used by search engines to help guide people to websites that may interest them.
Keywords are a list of words that relate to your website's subject matter. Typically it is recommended that your keywords list be around 20 words in length, but it can contain as many, or few words as you need.
The description is a sentence or two that describes your site's main purpose. It can also be the tag line or slogan of the business or organization the site represents.
Search Engines
Once your website is completed and your keywords and description are determined, we will submit your site to a variety of popular search engines, including:
Paid Advertising
There are also several options for organizations that wish to drive large volumes of traffic to their website, and have an established budget for site promotion. Summersault will help you evaluate the best paid advertising options for your site and go through the purchasing process.
Site Usage Tracking
Once your site launches, Summersault will help you track how the site is being used, and then evaluate options for improving the site's structure and navigation to better meet the needs and expectations of your users. This is simplified by the detailed usage statistics that Summersault provides for your site if you host it at our hosting facility.
Other Marketing Tips
- Submit a press release to appropriate publications announcing your website.
- Create a postcard announcement on the introduction of your site and send it to customers and prospects.
- Add your website address to all your literature, letterhead, business cards, newsletters, envelopes, invoices, etc.
- Include your web address on all advertising materials.
- Search out sites that relate to your products or services and explore creating reciprocal links with those sites.
- Introduce an e-mail newsletter to customers and prospects.
- Create virtual events or online seminars.
- Ask visitors how they found your site, so you can increase productive marketing techniques.
- In other advertising, promotion or publicity, offer free, useful information that is available on your site.
- If appropriate, do banner advertising on other sites.
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