Summersault Weblog

No matter whether you have a huge advertising budget or you’re a one-person marketing department, viral marketing can play a significant role in helping you get the word out about your company or organization.

Viral marketing…
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources

What are some examples of viral marketing? Blogs, e-newsletters, files that can be downloaded and YouTube videos are just a few examples of current viral marketing vehicles. Be creative, be useful and be interesting and your message will be shared - free of charge.

Why should you sign a contract with your web developer before they begin work on developing your web site? In a world where expectations are often fluid, it’s a simple way to prevent misunderstandings. Contracts protect both you and the developer by stating, succinctly and clearly, what work will be performed.

In his article “Web Design Contracts: Why Bother”, Nick Gould expands upon six items that should be detailed in that contract. Those include:

• an overview of the services that will be provided,
• a process description of those services,
• deliverables,
• ownership,
• pricing
• payment terms

It’s best for both parties if everyone is clear about what is and what is not included in the proposal. If you don’t understand something in the contract - ask!