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Basics of Viral Marketing

Posted by Jane Holman on February 18th, 2008

No matter whether you have a huge advertising budget or you’re a one-person marketing department, viral marketing can play a significant role in helping you get the word out about your company or organization.

Viral marketing…
1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources

What are some examples of viral marketing? Blogs, e-newsletters, files that can be downloaded and YouTube videos are just a few examples of current viral marketing vehicles. Be creative, be useful and be interesting and your message will be shared - free of charge.


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