Seven Ways to be Mistaken for a Spammer
Kelly Jackson Higgins has written a great article on Seven Ways to be Mistaken for a Spammer, first noticed from a Slashdot post. Kelly’s advice and observations are very much in line with our experiences as a company that hosts e-mail accounts and tries to fight the ever-rising surge of spam, and as developers who are often creating software that sends legitimate e-mail to users all over the Internet. The main don’ts from the article:
- Ignoring “unsubscribe” requests.
- List “repurposing.”
- Providing unclear privacy checkbox instructions, and ignoring users’ responses.
- Losing track of internal desktop and server machines that can be used against you.
- Not keeping databases and address lists up to date.
- Having vulnerable mailer forms on your Website.
- Working with non-reputable third-party mailers.
Whether you take Kelly’s word for it or ours or someone else’s, these items are SO important to pay attention to.
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