Web users judge sites in less than a blink
Reuters has an article out today, Internet users judge Web sites in less than a blink, noting the publication of a study in the journal Behavior and Information Technology finding that “people make aesthetic judgments that influence the rest of their experience with an Internet site” in one twentieth of a second, less than half of the time it takes to blink your eye. The implications for us as web developers are important, and its clear that being able to create quality graphical layouts built around extensive experience with web design still matters a lot. Of course, everyone responds to different designs in different ways so there’s no formula (as the article mentions) for how to get it right every time. But we feel like we’re doing an okay job so far.
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