Is building a website the same thing as building a marketing strategy? It’s understandable that people have started to confuse the two. With so many amazing online marketing tools available and (in many industries) a shift away from traditional marketing media like printed materials, marketing for many businesses and organizations has become an activity that … MORE
Category Archives: Tools and Techniques
Fewer choices, better user experience
We live in an age where many people expect to have lots of choices in their browsing and buying experiences. Retail stores offer us twenty variations of mustard, ninety varieties of cereal and several hundred styles of footwear. There’s so much flexibility in creating websites that it can feel like there’s endless room for offering … MORE
Satisfaction, guaranteed
Investing in creative services can sometimes feel risky. Throw in the ever-expanding jargon and ever-changing best practices of technology tools, and it can be down-right scary for some of our clients. At Summersault, we do everything we can to take risk and fear out of working on a website development project. We explain our process … MORE
“Make sure it’s mobile-friendly too!”
If you’ve read any kind of article on website development or related topics from the last year, it almost certainly told you that making your website “mobile-friendly” is critical to its success. We hear this from our clients more and more often as we’re talking about how they want their new website to look and … MORE
A WordPress testimonial worth reading
Yuri Victor, the Director of User Experience at The Washington Post, has written a testimonial of sorts about why the paper uses the WordPress content management system on its online properties, instead of some enterprise newspaper-specific CMS: [E]nterprise software isn’t build for us. It’s built for people who buy enterprise software, not for users. Newspaper … MORE
Supporting the Drupal project
Summersault recently renewed our membership in The Drupal Association, the organization that helps provide funding, infrastructure and promotional resources to the Drupal software developer community. In making a financial contribution to this project, it’s always a good time to reflect on the incredible value that we and our clients get from Drupal. In years past, … MORE
Choosing an email attachment format
If you’re sending out an email with an attachment included, you’re probably want your recipients to be able to view the attachment and do something useful with it. This can be a challenge, because everyone has different software and operating systems installed on the device where they’ll be reading your message. Even if they have … MORE
Launching a new site? Don’t forget the redirects.
When you’re giving your website a little refresh, or perhaps a complete makeover, it’s a great time for an “out with the old, in with the new” mindset. But when you’re launching your updated or completely new site, don’t forget about the redirects. Redirects – simple configuration statements in your website setup that automatically take … MORE
